Hovey-Murphy House Logo Concepts

CONCEPT 1

This concept is the most literal approach using a rendering of the house with a few design liberties that assume original architecture and elements. ‘Established’ date is emphasized with a bracket element that is based on the porch trim.

CONCEPT 2

This concept is a more simple, text-based approach with a casual feel that uses script type and incorporates the abstract of a horse. I remember you mentioning the significance of the horse element and its historic relevance to the property.

CONCEPT 3

This formal and more structured concept has balance and symmetry which is emphasized by the HMH monogram configuration. Also included is a nod to the ‘horse’ reference, but more abstract in the central icon under the name.

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