Job Description

デジタルマーケティング> Web広告運用・SEO メーカー> 日用品 会員属性などに応じ、当該求人をビズリーチ上で閲覧された際に内容が異なる場合があります Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to join us! Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. Our device's offerings are available in countries around the world, and our mission is to deliver music to customers in new and exciting ways that enhance their day-to-day lives. We are is looking for a dynamic and innovative brand marketing professional to grow our service in Japan. Use your innovative and leading brand building skills to continue to build and grow a brand our members cherish. As a Marketing Manager, he/she will work with UX and Marketing teams to extract informative data from market research and consumer insights to guide positioning and messaging recommendations. You will use this information to develop our local brand architecture and messaging hierarchy, that maintains consistency in multi-channel communications. You will work closely with external marketing agencies to develop and execute large scale marketing campaigns across all channels. This person must have strong written and verbal communications skills, the ability to influence others, a passion for marketing, and strong cross-functional leadership. Success is a well-defined and executed brand strategy that impacts all aspects of the business and is directly connected to consumer needs, product innovation, emotions, and the competitive environment. Key Responsibilities include: Support the creation of new positioning and brand architecture Prepare customer facing messaging to marketing channel owners Manage relationship with marketing agencies and develop and execute large scale marketing campaigns Build messaging frameworks as well as key product tiers, plans, new features and benefits, and new launches Create messaging strategy for key target segments Lead the development of brand voice and personality, partnering with UX team Understand local needs and adaptations to messaging required for Japan Serve as business owner for all brand research and tracking studies partnering with Market Research and UX Drive brand consistency across marketing assets worldwide including with partner teams Measure KPIs to increase familiarity for our device; create right leading indicators to achieve the above in collaboration with Partner teams Regularly audit competitive strategic analysis, customer/target audience segmentation, and consumer insight development Strong track record in brand marketing and brand management Excellent expertise in media and promotion planning and management Excellent oral and written communication skills and an ability to influence others (in Japanese and English) Experience in creative development and execution Strong analytic and quantitative skills ability to use data to develop and measure marketing programs Track record of performance excellence Experience of working with advertising and marketing agencies Bachelor's degree 5 years marketing management experience building brands 5 years working in a marketing data-driven environment 5 years of experience in acquisition, membership, and/or loyalty marketing experience. Growing a membership business in multiple channels. MBA and 10 years of marketing management experience Experience working in a global environment Life stage and segment marketing Ability to make things happen in a fast-paced, dynamic environment; ability to deal with ambiguity with strong bias for action Thinks strategically, but stays on top of tactical execution Expects and develops innovation of her/his team Ability to manage multiple competing priorities simultaneously and drive projects to completion Ability to work successfully with teams across the organization, including Engineering, Program Management and Senior Leadership 年間休日120日以上 2年連続売り上げ10%以上UP 産休・育休取得実績あり シェアトップクラス ストックオプション制度あり 教育・研修制度充実 社内公用語が英語 女性管理職実績あり 上場企業 従業員数1000人以上 自社サービス・製品あり 外資系企業 20代管理職実績あり]]>

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