Job Description

We’re looking for someone who can think strategically about social while also being responsible for creating content and bringing strong social-first video editing skills.

In this role, you’ll have a chance to rewrite the playbook for B2B social media. You’ll partner with the Director of Content and Storytelling on social strategy and lead execution across Cority’s organic channels. You’ll be hands-on with content creation (recording/smart phone shooting, editing, and experimenting with video and other native formats) to drive awareness, build trust, and strengthen our point of view. You’ll collaborate with subject matter experts, executives, and creatives to bring timely, relevant content to life in a way that resonates with our audience.

You’ll be responsible for building a social presence that reflects our brand personality, elevates internal voices, and turns campaigns into conversations. Success will require both strategic instincts and executional chops, including scroll-stopping visuals, sharp copy, and social-first video storytelling that ties to measurable business impact.

• We Coriteers are uniquely mission-focused and passionate about what we do. You’ll be surrounded by people who care deeply about making the world a safer and healthier place but are also competitive and measure success in terms of growth and revenue. The right person for this role is equal parts creative and strategic. You bring a strong point of view on what social should be in B2B, and you’re always looking for ways to test new formats, stretch the brand voice, and spark meaningful engagement. You’ll let data and culture guide your decisions, and you’ll help turn Cority’s social presence into a key lever for brand and business growth. When you’re successful, you’ll feel proud of the stories you helped shape, the trust you helped build, and the visibility you helped drive. And you’ll help Cority lead a category that’s ready for its breakout moment.

Launch bold, story-first content formats

• Create the majority of Cority’s social content, with a strong focus on short-form, social-first video
• Develop and test experimental content formats that are bold and engaging
• Bring campaigns to life through original content that educates, entertains, and builds brand memory
• Facilitate content capture at in-person events and quarterly content-batching sessions with key internal players
• Storyboard, shoot, and edit social-first short form video content, while occasionally collaborating with freelance editors to extend capacity when needed

Execute and evolve Cority’s social media strategy

• Work closely with the Director of Content and Storytelling to own and refine Cority’s organic social strategy (LinkedIn, YouTube, X/Threads, Reddit; potentially IG/TikTok)
• Align social content with brand, demand generation, product marketing, and campaign priorities
• Grow Cority’s share of voice in relevant platforms and identify emerging social spaces where our audience is gathering
• Track, analyze, and report on performance across all organic social channels using platform analytics, campaign tracking, and share of voice reporting
• Use performance data to continuously optimize content formats, posting cadence, and engagement strategies, and share actionable insights with brand, campaign, and demand generation teams

Amplify internal voices across the funnel

• Partner with internal SMEs, executives, and customer-facing teams to co-create social content
• Help lead content strategy for executive visibility, including interview-based storytelling, ghostwriting, and social-friendly narratives
• Build programs to activate and scale internal voices from product, engineering, and customer success
• Translate internal expertise into externally engaging, human-first stories

Drive visibility, engagement, and brand relevance

• Track performance of organic social and experimental content using platform and campaign analytics
• Iterate quickly based on performance, trends, and audience behavior
• Ensure Cority shows up in a way that is credible, platform-native, and true to our brand personality
• Serve as the internal expert on social-first best practices, trends, and tone

• Can confidently create and edit short-form video and other social-first content for social platforms, and have the willingness to continue sharpening your skills in this area
• Are fluent in social-first thinking and know how to turn technical ideas into compelling, conversational content
• Have 3 to 6 years of experience in social media, content marketing, or digital storytelling in B2B environments
• Are comfortable partnering with executives and SMEs to develop their voice and influence
• Understand how to position social as a two-way brand and audience touchpoint, not just a distribution channel
• Are curious, strategic, creative, and energized by a high-trust, high-impact environment
• Are comfortable using analytics tools to make decisions and can connect social media performance to measurable business outcomes

Bonus Points If You

• Have worked in B2B SaaS, especially in compliance-heavy or regulated industries
• Have contributed to social-first brand campaigns or helped shape a company’s online presence
• Are familiar with employee advocacy and content enablement tools
• Have experience working with thought leaders, influencers, or creators in a B2B context
• Bring advanced skills in video editing or creative production and are eager to keep leveling up in this area

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