Job Description

About us:

YuLife is an award-winning InsurTech company and an employee benefit provider.

We’re the world’s first “lifestyle insurance” company. While other insurers are there for people at the point of death or illness, we engage with people every day to help them live better lives.

To do that, we’ve built an award-winning app that rewards people for building healthy habits. It includes the best wellbeing and digital health tools in the world.

Customers can earn vouchers from great brands like Amazon, Tesco or ASOS for doing simple things like walking or practicing mindfulness. They can even do good by planting trees or cleaning the oceans from the app.

Our clients include Tesco and Fujitsu, and we’ve been ranked the #1 employee benefit in the UK on Trustpilot. More recently, YuLife was recognized by CX Insurance Awards as ‘Best Insurtech 2024’ and the 8th Fastest Growing Technology Company in the UK in the prestigious 2023 Deloitte Technology Fast 50.

YuLife has partnered with Dai-ichi Life Insurance in Japan to redefine employee benefits In the Japanese market. Dai-ich made a £75M investment into YuLife back in 2022 and since then we have launched a successful pilot with Dai-ichi in which test users were provided with the YuLife app.

The role:

As YuLife expands rapidly in Japan, we’re looking for a dynamic Field Marketing Manager to take ownership of our local marketing strategy. This is a rare opportunity to shape our market presence from the ground up, working with a global team while directly influencing pipeline growth, brand recognition, and customer engagement.

You’ll define and execute the Japanese market’s field and partner marketing plan by organising high-impact events (1st and 3rd party), hosting joint events with partners, and building our brand through media and partner collaboration. Your work will directly contribute to lead generation, revenue growth, and positioning YuLife as a trusted brand in Japan’s insurance and benefits space.

This will be a contract position (renewable every 6 months)

Day to day responsibilities include, but are not limited to:

Field & Partner Marketing

• Own strategy, development, and execution of demand generation programs, events (1st and 3rd party) and webinars. Collaborate cross functionally with the wider marketing team to drive email and nurture campaigns to maximise brand awareness and pipeline revenue.
• Developing and executing regional marketing plans aligned with regional sales director & global strategies to drive account-based engagement and pipeline growth
• Leading local demand generation initiatives in coordination with global teams, ensuring alignment with business priorities and sales objectives.
• Proactive focus on YuLife internal and external events. Planning, managing, and executing various regional marketing events, including conferences, webinars, and customer events - clear focus and measurement of ROI.

（ 日本語訳：営業支援・パートナー連携）

• イベント（自社・他社主催）やオンラインセミナーなど、見込み顧客獲得施策の企画から実行までを一貫して担当。マーケティングチーム全体と連携し、メール配信や継続的な顧客育成を通じて、ブランド認知度向上と売上拡大を実現

• セールスディレクターと連携し、マーケティング計画の策定・実行を通して重要顧客へのアプローチ強化と商談創出を推進

• 本社（イギリス）チームとすり合わせながら、イベントを中心に日本国内での見込み顧客開拓活動を主導

• 積極的なYuLifeの社内外行事への取り組み。展示会、オンラインセミナー、顧客向けイベントなど様々なマーケティング活動の企画、運営、実行、ROI効果の測定などを実施

PR & Media Relations

• Own local media relations by building relationships with journalists, industry analysts, influencers, and experts on the ground to maximise YuLife's media presence in Japan
• Collaborate with partners to deliver impactful joint marketing campaigns.

（日本語訳：広報・メディア対応）

• 現地の報道関係者、業界専門家、有識者、インフルエンサーなどとの関係構築を通してYuLifeの認知向上・露出機会を最大化

• パートナー企業との協業を通して、共同のマーケティング施策の実施

Sales Alignment & Reporting

• Ensuring close alignment with sales teams on campaign execution, lead follow-up, and overall regional marketing strategy.

（日本語訳：営業連携・成果報告）

• 日本のマーケティング戦略に沿って、営業チームと連携し施策実行・見込み顧客のフォローアップを実施

The ideal candidate will have:

• Fluent Japanese and business level English communication skills
• 3-5 years of relevant work experience in field marketing, preferably in the BtoB SaaS or tech space
• 2+ years of working in a startup environment
• Proven track record in planning and executing demand generation campaigns and events.
• Understanding of the entire lifecycle from prospect to customer
• Data-driven mindset, with experience using metrics to guide decision-making.
• Comfortable working independently and collaboratively in a fast-paced, international environment.

（日本語訳：基本条件）

• 日本語：ネイティブ、英語：ビジネスレベル

• フィールドマーケティングの実務経験 3〜5年（BtoB SaaS／テック領域を優先）

• スタートアップやベンチャー環境での就業経験 2年以上

• デマンドジェネレーション（見込み顧客獲得施策）のキャンペーン／イベントの企画・実行実績

• リードから契約までの一連のファネルの理解

• データドリブンな思考と、マーケティング指標に基づく意思決定の経験

• スピード感のある国際的な環境で、自走・協働できる方

Preferred Qualifications:

• Experience launching new products or entering new markets.
• Familiarity with key metrics such as ROI, ROAS, and MQLs
• Ideally experienced with a CRM system e.g Hubspot
• Has good business sense, knows what is commercially viable

（日本語訳：歓迎条件）

• 新サービス立ち上げや新規市場開拓の経験

• ROI、ROAS、MQL数などのマーケティングKPIに精通している方

• HubSpotなどCRMシステムの使用経験

• ビジネス感覚に優れ、費用対効果を鑑みながら合理的な判断ができる方

What you’ll get:

We like to give more than we take so here are some of our benefits:

• Competative base salary
• Health Insurance
• Paid sick leave
• 25 days Annual Leave + 1 Love being Yu (e.g your birthday, moving house anything else that is for Yu!

Additional Perks:

• Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Meditopia and Fiit)
• Monthly wellbeing budget
• Learning Budget
• Generous parental leave
• Remote working package; includes laptop, desk, chair etc.
• Remote and flexible working

Our framework and principles around hybrid working at YuLife.

Here at YuLife our values encompasses Love Being Yu and as a result we’re committed to diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, disability or any other protected class. 

We're more than just life insurance!

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