Job Description
Salary: $115K-$135K annual base salary for the initial six months, with transition to an attractive incentive-based compensation package designed to reward performance and contribution.
Title: Director of Digital Marketing
Reports To: President/CEO
Location: Bellingham, WA or Waynesboro, TN (negotiable)
Department: Marketing
Salary:$155K - $135k annual base salary for the initial six months, with transition to an attractive incentive-based compensation package designed to reward performance and contribution.
About Us
Seeking Health is a fast-growing nutritional supplement company with $50M in total revenue across multiple channels, with a unique approach: we educate first, sell second. We're growing 20% YoY by prioritizing scientific integrity and customer education over typical marketing tactics.
Our Core Values
Create Customers for Life Take Purposeful Action Embrace Sudden Change Collaborative Effort Never Settle Be You
We listen to customers first, make decisive actions that support our mission, innovate without fear, amplify each other's strengths, continuously optimize everything, and value authenticity above all.
The Role
Own and rapidly scale our $17M direct-to-consumer channel as the primary growth engine for the company. Lead all DTC digital channels (paid media, SEO, email, e-commerce, social) while building a high-performing team that embodies our valueslistening deeply to customers, taking bold data-driven action, embracing AI innovation, collaborating across departments, and continuously optimizing every metric.
Your Mission: Transform our DTC business from $17M to $30M+ while improving unit economics and customer lifetime value.
Year One Goals: Drive $5-8M incremental DTC revenue, improve ROI 20%+ across channels, establish us as the go-to educational authority in our space, build a world-class marketing team, and create a scalable foundation for continued growth.
What Youll Do
DTC Growth Leadership: Own P&L and growth strategy for our $17M direct-to-consumer business. Develop and execute digital marketing strategy aligned with our education-first philosophy. Build financial models forecasting CAC, LTV, channel contribution, and path to $30M+. Balance diverse opinions while making timely decisions. Partner directly with CEO on growth initiatives.
Education-First Campaigns: Listen to customer feedback to translate complex nutritional science into
compelling content that builds trust and lifetime loyalty. Oversee all digital campaigns (PPC, display, retargeting, paid social), SEO/SEM, email automation, and e-commerce strategies that prioritize education over hard selling.
E-commerce Excellence: Drive DTC revenue through seamless customer experiences, conversion optimization, and retention strategies. Own the digital customer journey from first touch to loyal advocate. Collaborate with e-commerce operations to ensure platform excellence.
Multi-Channel Collaboration: Work cross-functionally with retail and wholesale teams to ensure brand consistency while optimizing DTC as a distinct, high-growth channel. Share insights and leverage total company scale ($50M) for better vendor relationships and testing capabilities.
AI-Driven Innovation: Champion cutting-edge AI tools for customer segmentation, personalization, predictive analytics, and campaign optimization. Use AI to streamline content creation, improve targeting, and optimize ad spend. Test boldly, learn quickly.
Analytics & Optimization: Define OKRs and report on DTC performance, ROI, and effectiveness. Analyze customer behavior and attribution to drive continuous improvement. Manage marketing tech stack with relentless focus on extracting value and scaling what works.
Team Building: Recruit, develop, and lead a high-performing DTC marketing team. Foster a culture of collaborative effort, purposeful action, and never settling for good enough.
Required Qualifications
Preferred Skills
Who You Are
You create customers for life by listening deeply and measuring success by LTV and advocacy, not just conversions. You take purposeful actiondecisive without being reckless, gathering input but making timely decisions. You embrace sudden change and see AI as opportunity, not risk. You thrive on collaborative effort, seeking diverse perspectives and amplifying team strengths. You never settleoptimization is your mindset, and "good enough" makes you uncomfortable. You're authentically youhonest about strengths and weaknesses, giving and receiving candid feedback. You're mission-driven and energized by the challenge of scaling a $17M DTC business while helping people make better health decisions through education.
Why Join
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