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ポジション概要
プラットフォーム全体の顧客体験を向上させるため、セグメント・カテゴリ・チャネルを横断してキャンペーンの設計と運用をリードする実行型のポジションです。社内機能(バナー、レコメンドなど)と外部チャネル(広告、SNSなど)を統合し、ユーザーにとって価値のある一連の体験を構築します。
マーケティング、プロダクト、データなど、社内外のステークホルダーと連携しながら、企画ー構築ー配信ー改善までのサイクルを一貫して推進し、ユーザーにとって本質的な価値を生むエンドツーエンドの体験設計に重点を置いたポジションです。
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